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Task: “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.
What is Verizon doing to be more responsible regarding the protection or conservation of the natural environment? How well do they communicate this information? What are some ways they could improve their efforts toward environmental sustainability?
Develop a sales presentation- State what you will sell. Briefly describe the individual or organization to which you will sell.
Distinguish between market-skimming pricing and market-penetration pricing.
Discuss how a supply chain supports the organization to be sustainable and provide a competitive advantage.
The MPS for product A calls for 100 units to be completed in week 4 and 200 units in week 7 (the lead time is 1 week). Spare part demand for Item B is 10 units per week.
Tell me why Outsourcing a Wise Corporate Strategy? Tell why Expanding via Mergers and Acquisitions does not Make for Sound Corporate Strategy?
What is the optimum order quantity? How many orders per year?
Do you think businesses that give out free samples are mostly applying the reciprocity principle or the foot-in-the door technique? Does it depend on the nature of the sample? Explain.
Do ethical practices affect a firm’s ability to develop brand as a source of competitive advantage? If so, how does this happen? Can you think of brands that are a source of competitive advantage at least in part because of the firm’s ethical practic..
What are the potential long-term problems for unions in agreeing to labor-management cooperation programs?
Calculate the required capacity for each year and identify any capacity gaps if the hotel currently has 110 rooms.
A firm aims to make the best decision on the inventory level to deal with the demand uncertainty in the coming season.
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