Making health communication programs work

Reference no: EM133635945

Article - Making Health Communication Programs Work

TYPICAL COMMUNICATIONS PLAN

A Communications Plan summarizes the rationale for, elements of, and timetable for implementing a communications campaign. Please complete the information below for your assignment.

Campaign Name
Agency (which agency do you represent?)
Health Problem to be Addressed
Overall, Health Objective
Communications Campaign Objective(s)
Primary Target Audience(s)
Secondary Target Audience(s)
Formative Research Activities, Purpose, and Results
Messages - By Audience/Segment
Materials to be Developed/Used
Message Dissemination - Channels, Materials by Channel, and Rationale
Timeline/Sequence of Campaign
Staff and Resource Allocation
Partners, Collaborations
Evaluation Plan (read Chapter 14)

Reference no: EM133635945

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Making health communication programs work : Timetable for implementing a communications campaign. Please complete the information below for your assignment

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