Making a final decision about the marketing efforts

Assignment Help Operation Management

Reference no: EM13966813

A car dealership has been working to increase the number of corporate clients leasing vehicles from them. Their three-month campaign hasn’t produced a high correlation between the costs of their marketing versus the number of leases. The manager is uncertain whether it’s a bad venture or the result of a poor sales effort. His marketing manager points out that they have a database of information including leads, call backs, number of requests for leasing options and a list of new clients in addition to previous corporate clients all broken down by the sales lead. What kind of analysis would best assist the manager in making a final decision about the marketing efforts?

Reference no: EM13966813

Questions Cloud

How can employees benefit from alternative work arrangements : Various alternative work arrangements exist for use in businesses and other types of organizations; included among the options are compressed work weeks, flexible work schedules, telecommuting, and job sharing. How can employees benefit from alternat..

Thinking about the sports equipment category : First, start by thinking about the sports equipment category. The sports equipment category is large and contains sports gear, footwear and apparel. Then, choose a product within that category. There are many products available for us to consider pur..

Making their case for the effectiveness of their ad campaign : An advertising agency has been doing work for a client selling widgets. The three-month campaign has produced a low correlation between advertising expenditures and sales for its client. Hence, the client is considering firing the ad agency. What kin..

Appraisal problem-net income before capitalization : Estimate the present market value of a 10 unit apartment house given the following information pertaining to the property. Each apartment has 1,000 square feet of living area, 3 bedrooms and kitchen appliances. Management fees are 6% of total rents. ..

Making a final decision about the marketing efforts : A car dealership has been working to increase the number of corporate clients leasing vehicles from them. Their three-month campaign hasn’t produced a high correlation between the costs of their marketing versus the number of leases. What kind of ana..

Describes organization structure challenges : The case describes the organization structure challenges that Alan Mulally faced when he became President and CEO of Ford Motor Company. He was hired by William Clay Ford, Jr., the Board Chairman of Ford Motor Company and great-grandson of Henry Ford..

Warehouse or the method of transportation is channel leader : One way that manufacturers can reduce the price of a product is by decreasing the warehousing and transportation costs using the demand and inventory planning techniques discussed in Section 6.6 of the main text. This adds value to the customer. Ware..

Measuring sales revenue that results from those efforts : A marketer can measure how many people reach the website and through a particular online vehicle. How does a marketer take the measurement to the next step—measuring sales revenue that results from those efforts? Could it be as simple as dividing the..

User Account

All Pages