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This assignment is a report need to be written in the form mention in assignment video part i will say on the basis of the format. Research Weighting 15% No authoritative sources, no evidence of research or not relevant for the task. Less than 2 authoritative sources or sources are not relevant for the task. Need expert to mention source with the paragraph and in APA referencing as well. Thanks

Writing Weighting 5% No consideration for presentation. Muddled writing that is very difficult to follow. Numerous grammatical errors. Multiple spelling errors. Acceptable presentation. Long winded and some clear writing presentation. Some grammatical errors. Multiple spelling errors. Tidy presentation. Mostly clear writing but at times long winded. Writing style lacks consideration. Few issues around grammar. Less than 5 spelling errors. Professional presentation. Clear writing mainly to the point. Considered writing style. Excellent grammar with only minor oversights. Less than 3 spelling errors. Polished presentation. Clear and concise writing. Mature and appropriate writing style. Excellent grammar, correct in all aspects. No spelling errors.

Organisation/ logic Weighting 5% No flow. No argument. Poorly organised and difficult to read. Does not flow logically from one part to another. The argument is not clear. Generally well organised although the flow of the argument is not always logical. Argument is clear and mostly sound. Coherently organised and logical formation of sound argument. Exceptionally well structured. Logic is easy to follow. Arguments are sound and convincing.

Justification using relevant theories and concepts Weighting 15% Clear evidence of lack of understanding, fails to justify the pitch. Lack of knowledge of theory and poor understanding of presenting business information effectively Unconvincing justification Poor justification supported relevant theories and concepts Little comprehension of link between theory and presenting business information effectively Excellent justification supported relevant theories and concepts Basic understanding of link between theory and presenting business information effectively Excellent justification supported relevant theories and concepts Good understanding of link between theory and presenting business information effectively Excellent justification supported relevant theories and concepts Displays extremely high and in depth knowledge and understanding of presenting business information effectively

Identification of Purpose, Audience, Message, Call to Action Weighting 15% Clear evidence of lack of understanding fails to identify purpose of video. Lack of knowledge of theory and poor understanding of presenting business information effectively Unconvincing evaluation Lack of understanding of objectives and their purpose. Little comprehension of link between theory and presenting business information effectively Weak analysis of business case and the required pitch Sound description of the purpose, audience, message, call to action Displays reasonable knowledge and understanding of how to present business information effectively Reasonable analysis of business case and the required pitch Thorough description of the purpose, audience, message, call to action Displays good knowledge and understanding of how to present business information effectively Sound analysis of business case and the required pitch Excellent assessment of the purpose, audience, message, call to action Displays extremely high and in depth knowledge and understanding of how to present business information effectively Excellent analysis of business case and the required pitch

Criteria E (0-39) D (40-49) C (50-64) B (65-79) A (80-100) Video – Clarity of message and overall impact Weighting 40% Clear evidence of lack of understanding, fails to identify the purpose of the video Lack of knowledge of theory and poor understanding of presenting business information effectively Unconvincing pitch Poor evaluation of the purpose of the video. Little comprehension of link between theory and presenting business information effectively Weak pitch Reasonable pitch using appropriate style, pace, language, content, design, length, structure and layout Sound understanding of the purpose of the pitch and good application of theory to effectively present business information Good pitch using appropriate style, pace, language, content, design, length, structure and layout Thorough understanding of the purpose of the pitch and good application of theory to effectively present business information Excellent pitch using appropriate style, pace, language, content, design, length, structure and layout Extremely high level understanding of the purpose of the pitch and excellent application of theory to effectively present business information

This is a compulsory assignment. It must be submitted and it makes up 15% of your final result for this paper. The completed assignment is to be submitted to your facilitator via Blackboard by the due date. Any work of others such as articles, journals. The internet or textbooks must be referenced following the latest APA referencing guidelines.