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You are a marketing manager for a company that makes ready to eat breakfast cereals. Your company recently initiated a loyalty program for consumers, which resulted in a large purchaser database. The brand managers are eager to examine the available data, which they can use to design more effective promotional programs. Your first step is to conduct an exploratory baseline analysis, the goal of which is to describe the buyer base and estimate basic statistical descriptors of the buyer base. You are particularly interested in the size of individuals purchases, as well as the frequency of purchases. Evaluate what discrete data distribution data the frequency of repurchases data would be likely to follow. Explain why the other discrete data distributions are not appropriate for this data.
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Felicien grows mirlitons (that's Cajun for Chayote squash) in his 100 by 100 foot garden. He then sells the crop at the local farmers' market. Two summers ago, he was able to produce and sell 1200 pounds of mirlitons. Last summer, he tried a new fert..
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Think about and discuss your current job and how you are paid for that job
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