Makes cold chains different from the regular supply chains

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1. What makes cold chains different from the “regular” supply chains ? Focus in particular on the following factors: a) manufacturing, b) packaging/labelling, c) storage, d) transport, and e) delivery to the end user

2. Please briefly (50-100 words) describe (in your own words) the “strategy” associated with the first letter of your last name (listed below). Please comment on the underlying reason behind that strategy and pros and cons associated with it.

3. Given the cultural differences, a U.S firm may have given into “pressures” to pull the rug under a hypothetical “American-Prius” launch. Do you agree? Justify in detail.

Reference no: EM132304596

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