Reference no: EM132223612

Message Strategies: Goodwill Messages [LO-4] As the largest employer in Loganville, your construction company provides jobs, purchasing activity, and tax receipts that make up a vital part of the city’s economy. In your role as CEO, however, you realize that the relationship between your company and the community is mutually beneficial, and the company could not survive without the efforts of its employees, the business opportunities offered by a growing marketplace, and the physical and legal infrastructure that the government provides.

The company’s dependence on the community was demonstrated in a moving and immediate way last weekend, when a powerful storm pushed the Logan River past flood stage and threatened to inundate your company’s office and warehouse facilities. More than 200 volunteers worked alongside your employees through the night to fill and stack sandbags to protect your buildings, and the city council authorized the deployment of heavy equipment and additional staff to help in the emergency effort. As you watched the water rise nearly 10 feet high behind the makeshift dike, you realized that the community came together to save your company.

Your task: Write a post for your company’s Facebook page, thanking the citizens and government officials of Loganville for their help in protecting the company’s facilities during the storm. Use your creativity to make up any details you need to write a 100- to 200-word message.