Make to their senior marketing executives going forward

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Reference no: EM132212989

Marketing Spotlight - Disney The Walt Disney Company, a $27 billion-a-year global entertainment giant, recognizes what its customer’s value in the Disney brand: a fun experience and homespun entertainment based on old-fashioned family values. Disney responds to these consumer markets. Say a family goes to see a Disney movie together. They have a great time. They want to continue the experience. Disney Consumer Products, a division of the Walt Disney Company, lets them do just that through product lines aimed at specific age groups. Take the 2004 Home on the Range movie. In addition to the movie, Disney created an accompanying soundtrack album, a line of toys and kid’s clothing … Mouse received by children every year. But as Walt Disney said. ``I only hope that we don’t lose sight of one thing – that it was all started by a mouse.’’ What have been the key success factors for Disney? Where is Disney vulnerable? What should it watch out for? What recommendations would you make to their senior marketing executives going forward? What should it be sure to do with its marketing?

Reference no: EM132212989

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