Reference no: EM133145832
Comprehension:
Cool Clothes is a textile company that is planning to make technologically advanced clothes, which are resistant to dirt and stains caused due to spills (ketchup, paint, oil, etc.).
The basis for this change was an insight that the company uncovered from its customer interviews. The insight highlighted that the customers were willing to pay 20% more for clothes that were resistant to dirt and stain caused by spills and would prefer such clothes to other branded alternatives, which did not possess these qualities. Furthermore, the consumers were driven by the awareness of the negative impact of fast fashion on the environment.
This change, which the company may undertake, would transform it from a fun clothes brand to a tech-savvy, fun brand.
Question:
A few months after the first change project, the production workers' union at Cool Clothes staged a protest demanding an increase in the wages of the production workers as it felt that the company was not passing down its increased profits to them. As an immediate step, the company decided on an initiative that would provide the workers with an increase in the per hour wages.
Which change driver or change drivers caused Cool Clothes to revise its worker salary policies?
- Internal - worker dissatisfaction
- External - technological driver
- Both internal and external
- Internal - increase in number of working hours