Make recommendations for marketing strategy

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Analyze the current marketing mix strategy (key issues/challenges, key strengths) for GREEN WORKS and make recommendations for the marketing strategy going forward, using the questions below as a guide.

Target Market: The primary target market for the company’s sustainability efforts was the “emerging eco guardians” segment. Why was the segment not very excited about Green Works? Should Green Works continue to target this segment or move towards one of its secondary segments?

Reference no: EM132245793

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Make recommendations for marketing strategy : Analyze the current marketing mix strategy (key issues/challenges, key strengths) for GREEN WORKS and make recommendations for the marketing strategy

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