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Make or break a new product launch

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Reference no: EM131838192

Marketers believe that early adopters can make or break a new product launch. Describe the early adopter and his or her function. Pick a new product that has recently been introduced and demonstrate how early adopters could have created, or did create, a "buzz" for the product. How should advertisers reach early adopters with messages? Explain your rationale.

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Reference no: EM131838192

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