Reference no: EM132224629

Assignment -

Prepare the marketing plan for CODE BLACK COFFEE ROASTERS business.

Products/services: We will sell coffee by roasted coffee from Machine.

• During the winter hours, we will set up a temporary stall outside café and sell gluhwein, coffee and other warm treats on the go.
• We do make pre-made packs for customers on the go. Breakfast and lunch packages can include a drink, dish, something sweet and some bread.
• Brunch Menu are also being served from open to close hour. Tea and soft drink will be applied for more service.

Include the following points in marketing plan -

Business overview - What products/services does the business provide?

Market position: Where do your products/services fit in the market? Are they high-end, competitive or budget? How does this compare to your competitors?

Unique selling position: How will your products/services succeed in the market where others may have failed? What gives your products/services the edge?

Anticipated demand: What is the anticipated quantity of products/services your customers are likely to purchase? For example, how much will an individual customer buy in 6 months or 12 months?

Pricing strategy: Do you have a particular pricing strategy? Why have you chosen this strategy?

Key customers - Identify your key customers. (These can be large consumers of your products/services or individuals whose satisfaction is key to the success of your business.) How will you target your products/services to them? How will you deliver your products/services to them?

Market targets - Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned timeframe? Are they monthly or yearly targets?

Advertising & sales - Advertising and promotional strategy

Planned promotion /advertising type	Promotional strategy	Expected business improvement	Cost ($)	Target date
[Print media advertising, online advertising, SMS, mail-out, giveaway, media release, social media campaign or event.]	[Why have you decided to use this promotion/advertising type? How and when will you use it? What is your strategy behind this? Who will upkeep your social media presence?]	[How do you expect it will improve your business success?]	[Estimated cost of activity.]	[e.g. Dec 09]

Social media strategy - What do you want to achieve/communicate (brand awareness, online sales etc)? What social media tools do your customers use (e.g. Blogs, Twitter, Facebook etc)? What strategies can you use to network and communicate effectively with these customers? Who will upkeep your social media presence - do you have the internal staff or would you need to engage an external organisation.

Sales strategy - What sales techniques do you use? What are your strategies behind these techniques? How is this different/better than your competitors?

The Finances - To complete the finances portion of this marketing plan, you should rely heavily on your financial statements and projections. The business.gov.au Business plan template available at www.business.gov.au/businessplan can provide you with a start-up costing, balance sheet profit and loss, cash flow and a break-even analysis template.

Price - What price have you determined for your products/services? Does this price take into account all your costs including personal, start-up, operational, cash flow and working capital? Have you also allocated a profit margin in your costing? What price will your target market bear? Do your prices take into account any seasonal variation to your suppliers' costs?

Expected sales - What are your expected sales? When do you hope to achieve these figures? Are there seasonal influences?

Attachment:- Assignment Files.rar