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Make in the portfolio over the coming years

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Reference no: EM133152904

To optimize the portfolio, what changes should Marriott make in the portfolio over the coming years? Specifically address the following:

  • Should Marriott retain all 8 of its luxury brands?
  • In the premium category, what should Marriott do about the overlap between the Marriott, Sheraton and Westin brands?
  • Should Marriott retain all 4 of its soft brands?

Reference no: EM133152904

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