Make customers relationship with the brand

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Reference no: EM132561718

Exclusivity and specificity is what will make customers 'relationship with the brand even stronger. For instance, Porsche, in addition to its club (which gathers all Porsche owners), offers Classic Porsche owners the opportunity to be part of a specific club, with distinctive events and gatherings (for example, Classic Rallies)." (Cailleux, Mignot, Kapferer, 2008).

Explain why and how exclusive events are becoming a very important marketing strategy to attract the attention of the target client of a luxury brand.

Reference no: EM132561718

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