Make customer more or less profitable to business

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Reference no: EM132090113

Customer Profitability is an important measure that can be used to determine which customers to aim marketing materials towards. Of course, profitability is not a one-to-one relationship. That is, customer profitability is not based solely on the total number of things someone purchases. What are some of the other factors that may make a customer more or less profitable to a business?

Reference no: EM132090113

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