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1. Based on both your own experiences and what you’ve learned, what is YOUR definition of marketing? (Feel free to note how the text, our discussions in class, the book you’re reading or research you’re doing for your case study, or any other sources have influenced your definition). What distinctions, if any, would you make between marketing and marketing management?
2. Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler’s “4 Pillars Model” discussed in class. Specifically, note what made it “excellent.”
How could Harley-Davidson’s SCM system, Manugistics, improve its business operations? Provide a potential illustration of Harley-Davidson’s SCM system including all upstream and downstream participants. Explain how an ERP system could help Harley-Dav..
Experts predict that notebook computers soon will have 10 times the power of a current personal computer, with a touch sensitive color screen on which one can write or draw with a stylus or type when a program displays a keyboard.
Calculate the price elasticity of demand between $9 and $10. Is demand in this range elastic or inelastic?
Using the Internet or library resources, discuss at least two examples of how companies are using an HR Scorecard to help create HR systems that support the company's strategic aims. Do all managers seem to mean the same thing when they refer to "HR ..
Describe the four Emotional Competencies for Leaders. Which competency do you perceive to be the most crucial for leader success for an organization experiencing change.
Forrester and Cohen is a small accounting firm, managerd by Joseph Cohen since the retirement in December of his parnter Brad Forrester. Cohen and his 3 CPA's can together bill 640 hours per month.
Which of the following would a consumer be most likely to consult just before making a purchase decision?
Read the “Case for Critical Analysis” Abrahams Grocery at the end of Chapter 7. Based on the information available in the case, discuss what type of organizational structure was being used at Abrahams BEFORE the consultant was brought in. Discuss wha..
The client satisfaction score is decreasing. Explain the importance of having KPIs for internal audit. Suggest a range of KPIs that the internal audit function might wish to implement
Discuss the increasing focus on international business as trend in organizational behavior. Describe the experimental method in detail, including the importance of exceptional control. Discuss why correlation all methods must be used in the examin..
The company seems to be competitive with other companies in the same business. How many people must attend each seminar for Golden Age to break even.
Explain Carroll’s two responsibilities that pertain to social responsibilities. Do you believe these responsibilities are growing in support from corporations, or not, and why?
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