Make at least one recommendation for a change

Assignment Help Marketing Management
Reference no: EM133588311

Question: As a result of the pandemic, an increasing number of Canadians are ordering groceries online for pickup. According to Mintel, as of August 2020, 10% of seniors were buying more groceries online in Canada. Women are more likely to do the grocery shopping for the household. Metro is a large Canadian grocery store chain. Customers can order groceries online at metro.ca. Metro would like an assessment of their online ordering/shopping webpages for the Urban Seniors Market Segment. Metro has stores in urban areas that are served by high-speed home internet services. Seniors are more likely to use a desktop device for online activities. Seniors can be less confident users of online websites and applications. They very much dislike interfaces that are confusing to use, slow to load and have small print and print in red and yellow that is difficult to read onscreen. They are much more likely to click links rather than use search functions. Trust is an important issue for seniors. They are concerned about being hacked, phished or having their credit card information stolen. They will directly navigate to websites they know and trust. Seniors are often concerned about receiving good value for money. They shop for items on sale. They will check the flyer before finalizing what they will purchase. They will accept close substitutes for their preferred items. They also prefer to avoid waste. Since they live in smaller households, one or two people, they frequently shop for perishable items in smaller sizes. There are three items on their shopping list: 1 litre Beatrice 2% milk Original 100% whole wheat sliced bread Green Giant frozen sweetlet peas They will pay be credit card and would like to schedule a time and day to pick up their order. Your tasks are: 1. 2. 3. 4. 5. 6. Develop a goal centred persona for the target market segment. Develop a scenario for this market segment for reviewing the sale flyer for items on the standard shopping list. Develop a scenario for this market segment for shopping for the standard shopping list on the online ordering webpages. Using the perspectives of value, navigation, presentation and trust provide an assessment for the metro.ca flyer. Using the perspectives of value, navigation, presentation and trust assess the metro.ca online ordering webpages. Make at least one recommendation for changes for each of value, navigation, presentation and trust for the metro flyer. 7. 8. Item Make at least one recommendation for changes for each of value, navigation, presentation and trust for the metro.ca online ordering pages. Make at least one recommendation for a change that Metro could make that would add significantly more value to the user of their online ordering system

Reference no: EM133588311

Questions Cloud

Do a research on khmer beverages : Detail every product features of khmer beverages and provide a 5 or more questions and answers about product features
How can the data from diagonstic, formative, and summative : how can the data from diagonstic, formative, and summative assessments be used to inform instructional decisions and planning including enrichment for ELL
Do any of the predictors appear to be related to bad : explore the relationships between BAD versus ALL the continuous (numeric) predictors in this data set (hint: one predictor at a time). Do any of the predictors
Describe how the incident was handled : describe how the incident was handled.Describe what the field of social psychology focuses on and seeks to understand through research and the related questions
Make at least one recommendation for a change : Make at least one recommendation for a change that Metro could make that would add significantly more value to the user of their online ordering system
Where should you set this up in the email editor : Where should you set this up in the email editor? Select only one answer. Email template Message designation Email content type Compliance settings
Describe thoroughly the campaign using the terms : Describe thoroughly the campaign using the terms and notions you learned in integrated marketing communications
Evaluate credibility of each source using the information : Evaluating Source Credibility Evaluate the credibility of each source using the information from the discussion resources (or additional reputable resources.
Explain the process and purpose of reviewing the sales : Explain the process and purpose of reviewing the sales process including feedback from the vendors, buyers and colleagues (word count: 150 to 200 words).

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd