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Make an innovative mobile app for payment

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Reference no: EM133232697

You want to make an innovative mobile app for payment, redeeming rewards, and online orders.

Target market: millennials (They believe that an app should be cool)

Define the coolness factor?

How can this mobile app be cool from the millennials' perspectives?

What are the dimensions (features) of the coolness factor?

To be seen as a cool app, the mobile app should be easy to use or sophisticated?

How do you market it among millennials?

Reference no: EM133232697

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