Reference no: EM131853722
DEVELOP AN ADVERTISING CAMPAIGN Assessment
Advertising brief: Make an Adverting Brief which client will give to you to make their advertisement campaign. (A sample advertising brief is attached)
Advertiser's purpose and objectives:
Purpose an objective may include -
- changing attitudes
- increasing awareness of a product, service, brand or idea
- increasing knowledge about a product or service
- increasing response to a product or service from a particular demographic group
- reinforce positive disposition to a brand >
What the advertising is to accomplish: What client wants to achieve by doing advertisement.
Constraints of time and budget: Time and budget limit given by the client to prepare the advertising campaign>
Product and market factors: Factors which may affect consumer responses
Factors which may affect consumer responses are following:
- affluence
- age
- culture
- disability
- gender
- lifestyle
- marital status
- values
(Choose according to your client's product/services)
Legal and ethical requirements: Explain following Legal and ethical requirements:
- codes of practice such as those issued by:
- Advertising Federation of Australia
- Australian Communications and Media Authority
- Australian Competition and Consumer Commission
- Australian Performing Right Association
- Commercial Radio Australia
- Free TV Australia
- cultural expectations and influences
- ethical principles
- legislation
- policies and guidelines
- regulations
- social responsibilities such as protection of children, environmental issues
- societal expectations
Client profile: Take information from Advertising Brief.
Client Purpose statement and objectives: Take information from Advertising Brief.
Define key characteristics of product: Competitive factors and the market situation facing the product or service:
Take information from Advertising Brief - Target audience: Take information from Advertising Brief.
Legal and ethical constraints: Take information from Advertising Brief.
Attachment:- Assignment File.rar
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