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Make advertising campaign for amazon

Assignment Help Marketing Management
Reference no: EM131968429

Question: Make advertising campaign for amazon that amazon are doing right now not in the past and add it to the word file.

General: Your team is working for an advertising firm and has been given the task of designing a complete promotional (integrated marketing communications campaign) for a product of your choosing.

Power point/video/etc

Neat Without Errors

10

Power Point/video/etc

Attention Grabbing  WOW Factor/Creative

10

Branding & Targeting

Choice

10

Branding and Targeting

Support

30

Communication Strategy

Support

20

Implementation

Overview

10

Oral Presentation

Quality

10

Other Important Factors:

Application of Strategy

Objectives

Application of Book Knowledge

Research/Focus Group/Testing

Detail Level

Ease of Understanding

Congruence With Other Corporate Branding

Choice of Communication Tools

Use of Communication Tools

200 pts

 

Organization of Written Report

(Formal, APA style, in text citations for history and situation, reference list)

Executive Summary

History of Company/Item

Situation

Market position

Current Branding

Current Targeting and Positioning

Campaign Descriptions (Your campaign)

General description

Creative/tagline

Branding congruency

Branding Objectives

Targeting

Objectives

Media Objectives (use San Diego Zoo model in chapter 7 of your book)

Budget: You may choose your objective and amounts but you must detail why you chose this method and list your expenses)

Control/Follow Up

Measuring the success of your campaign (how)

Use two metrics of your choice

Time frame/task outline

Conclusion

Oral Report via PowerPoint for Online Classes

This is your pitch. You may be as creative as you like. It needs to be congruent, creative and support your campaign. It must also support the personality and brand of the item you are promoting. This is where the WOW factor comes in.

Information related to above question is enclosed below:

Attachment:- kamaali_edit.rar

Reference no: EM131968429

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