Reference no: EM131968429

Question: Make advertising campaign for amazon that amazon are doing right now not in the past and add it to the word file.

General: Your team is working for an advertising firm and has been given the task of designing a complete promotional (integrated marketing communications campaign) for a product of your choosing.

Power point/video/etc	Neat Without Errors	10
Power Point/video/etc	Attention Grabbing  WOW Factor/Creative	10
Branding & Targeting	Choice	10
Branding and Targeting	Support	30
Communication Strategy	Support	20
Implementation	Overview	10
Oral Presentation	Quality	10
Other Important Factors: Application of Strategy Objectives Application of Book Knowledge Research/Focus Group/Testing Detail Level Ease of Understanding Congruence With Other Corporate Branding Choice of Communication Tools Use of Communication Tools	200 pts

Organization of Written Report

(Formal, APA style, in text citations for history and situation, reference list)

Executive Summary

History of Company/Item

Situation

Market position

Current Branding

Current Targeting and Positioning

Campaign Descriptions (Your campaign)

General description

Creative/tagline

Branding congruency

Branding Objectives

Targeting

Objectives

Media Objectives (use San Diego Zoo model in chapter 7 of your book)

Budget: You may choose your objective and amounts but you must detail why you chose this method and list your expenses)

Control/Follow Up

Measuring the success of your campaign (how)

Use two metrics of your choice

Time frame/task outline

Conclusion

Oral Report via PowerPoint for Online Classes

This is your pitch. You may be as creative as you like. It needs to be congruent, creative and support your campaign. It must also support the personality and brand of the item you are promoting. This is where the WOW factor comes in.

Information related to above question is enclosed below:

Attachment:- kamaali_edit.rar