Make a sales budget for the year to december

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AT&T ltd. Manufactures two Magazines X and Y. Its sales department has three divisions: West, South and East. Preliminary sales budgets for the year ending 31st December 2018. Based on the assessments of the divisional executives:

Product X : West 55,000 units: South 1,00,000 units and East 30,000 units

Product Y: West 65,000 units: South 82,000 units and East Nil

Sales Price X$ 3 and Y$ 2 in all areas.

  • Arrangements are made for the extensive advertising of product X and Y and it is estimated that West division sales will increase by 22,000 units. Arrangements are also made to advertise and distribute product Y in the Eastern area in the second half of 2003 when sales are expected to be 1,00,000 units.
  • Since the estimated sales of the South division represented an unsatisfactory target, it is agreed to increase both the estimates by 15 %.

Question 1: make a sales budget for the year to 31st December 2018.

Reference no: EM132584227

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