Make a professional e-commerce plan

Assignment Help Management Theories

Reference no: EM133358679

Question: Make a professional E-Commerce Plan for an imaginary Tourism or Hospitality business and integrate relevant theory from the lecture notes. (10 APA referencing)

The details should follow all the below :

1.Outlines the e-Commerce Plan with an executive summary/Introduction, Organisational background and an appropriate conclusion.

2. Demonstrated usage of the relevant theories and processes as they relate to e-Commerce in the Tourism and Hospitality. Analysis include marketing objectives, competitotr asnalysis and target market positoning.

3. Correctly structured and presented E-Commerce Plan to include all major core components such as various pages of the website, website content, interactivity, social web, branding and advertising,

4. Demonstration of using appropriate reporting structure.

Reference no: EM133358679

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