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Because of continuous advances in technology, the media used to distribute sports and entertainment is expected to change at an accelerated pace. Marketers must anticipate this change. Your marketing firm wants to be on top of any new technologies currently in development that might become the next big trend.
1. Use the Internet to research ESPN, Sports Illustrated, Variety, or other sports and entertainment media to determine current technology trends.
2. Based on your research make a list of ideas about the direction of media.
3. List of summary describing your projections about the new media and explaining how it will be different from current media. What improvements will it bring?
Please cite the source and add the references.
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