Make a hypothesis in which the independent variable is

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Question 1. You work for a Senate campaign and need to make an ad campaign designed to reach infrequent voters. What outlets and/or platforms would you place the ad in, and why? Your answer should draw on what you have learned from class about media habits.

Question 2. Candidates use many different types of images in their Instagram advertisements. Make a hypothesis in which the independent variable is a particular type of image, and the dependent variable is a specific attitude, belief, or behavior.

Question 3. How can outside counter-spin (a term from When the Press Fails) help to overcome indexing? Give an example of outsider counter-spin not from the reading (a hypothetical example is fine).

Question 4. What does Walter Lippmann mean by "pictures in our heads" and why is this concept so important in this class?

Question 5. One evening while watching the comedy Saturday Night Live, you realize that all their political sketches are making fun of elected officials. "Hmmm," you wonder. "Perhaps watching Saturday Night Live makes people distrust politicians." How would you design an experiment to test this theory?

Question 6. You work for a local newspaper that is struggling to make ends meet. You are going to a fancy cocktail party where there will be lots of rich donors, and you'll have the opportunity to try and get them to fund your newspaper. What will you say to them to convince them?

Question 7. You read a study that finds when the media began to report on the Ukraine-Russia conflict, people viewed the conflict as an important issue that their elected representatives need to focus on. While the finding makes sense, you realize it may have some limitations. What are some alternative explanations for the relationship between media coverage and issue salience?

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