Reference no: EM131934117
1. SONIC CORP : FORM 10-K (Annual Report)[Filed 10/27/17 for the Period Ending 08/31/17]
2. IBISWorld Industry Report 72221a : Fast Food Restaurants in the US[October 2017 ]
First, Read the File: Sonic 10-K, and also read the File: Fast Food-Restaurants in the US-Industry Report, and this file, the second one, will show you industry level for the Sonic Company.
Thus, you can make a comparison of the company with the industry level in terms of revenue growth, Gross Profit Margin, Operating Profit Margin, and Return on Assets.
After you read it, answer the following question:
What do you think is the #1 priority issue to address for improving their long-term performance? Explain why.
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