Make a business plan on a restaurant and analysis customer

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Reference no: EM133310486

Question: make a business plan on a restaurant that will open in the center of city explain Marketing Plan which analysis Customer like

(a) Who are the target customers? Core customers? Future customers?

(b)What is the estimated size of the company's market (in revenue or volume)?

(c) Customer behaviour:

1. Where do they buy? When and how often do they buy?

2. How do they use the product? 3. What factors do they consider in choosing between options? Why do they prefer a particular product? Will they buy a product again?

secondly explain Primary customer research

1) Briefly summarize your methodology and purpose of research

2) Summarize your findings

third about Segmentation:

1) Define/defend the segmentation variables for this market

2) Identify and describe key segments for this product

strategies about Advertising & Promotion

which include1) Advertising (ex. social media)

2) Personal selling

3) Sales promotion

4) Public relations

5) Direct marketing

explain Operational Plan'

a. Production process

b. PERT & Gantt charts

Reference no: EM133310486

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