Majority of product categories

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Reference no: EM13788594

Question 1: Which of the following is NOT a basic B2C channel structure?

A. Manufacturer -> Retailer -> Consumer

B. Manufacturer -> Warehouse -> Consumer

C. Manufacturer -> Consumer

D. Manufacturer -> Wholesaler -> Retailer -> Consumer

Question 2: The majority of product categories use __________ channel members.

A. two

B. three

C. four

D. five

Question 3: Basically, the relationship between channel structure and performance can be described as a series of:

A. exchanges and logistics.

B. negotiations and promotions.

C. functions and flows.

D. strategies and transactions.

Question 4: The activities associated with making sure that products are available to channel members at the appropriate times are known as:

A. channel exchanges.

B. product strategies.

C. product transactions.

D. logistic functions.

Reference no: EM13788594

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