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Major strategic issues that the industry faces

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To test your team members' ability to think strategically and apply what you have taught them to real businesses, you asked each one to write a report on a particular industry, addressing the following:

  • What is (are) the major strategic issues that the industry faces? 
  • What strategic options or alternatives does it have to address those specific issues?
  • What strategic option do the team members recommend and why?
  • What are the risks of implementing that chosen option?

You are to choose a company from one of the following industries:

  • The current market leader in the car rental industry
  • The current market leader in the U.S. hotel industry
  • The market leader in the fast food industry

Reference no: EM13809265

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