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1. Do you agree with the major premise that ‘the globalization of competition and the evolving business environment suggest that the success of global firms’ business and its coordination/control strategies may be linked to a global information management strategy’? Explain.
2. We live in a highly populated and diverse world. Understanding how consumers find, buy, use, judge, and throw away the things they purchase requires multiple avenues of data collection.
What do you believe are the THREE most foundational and significantly important data collection instruments (can be either qualitative or quantitative) and WHY?
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