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Major moral dilemma for marketing managers

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What does the text state as a "major moral dilemma for marketing managers"? 

List any two factors that trigger unethical activities committed by accounting and finance professionals.

How is "issues management" defined? 

What is the purpose of the acute crisis stage of crisis management?

What is the prodromal stage of crisis management? 

Why is the reaction stage of corporate social response to a crisis considered to be important to the corporation?

You may have heard about the lawsuits against Johnson & Johnson regarding asbestos in its talcum powder. Review the videos posted on Blackboard about this issue and review the "Talcum Powder Timeline" at https://truthabouttalc.com/talcum-powder-timeline/. Then read Johnson & Johnson's press release dated December 3, 2019 (from the company website) at https://www.jnj.com/company-investigation-confirms-no-asbestos-in-johnsons-baby-powder. (10 pts.)

  • Briefly analyze this crisis based on the "Four Crisis-Management Stages" model of crisis management. (Refer to your textbook, pp. 148-149, for guidance; see how questions were posed regarding the BP case).
  • Note what happened at each phase so far. 
  • Has this crisis reached the "crisis resolution phase"?

Reference no: EM133174596

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