Major luxury automobile manufacturer

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I have a large essay question. I can find the information. I just need to be pointed in the right direction. I

think that the answer could be neural networks. would you agree? Aren't neural networks a better predictor of large amounts of data? I can work out the step by step procedures. I'm not good with assumptions. Ok, here's the question below.:

You are a consultant working for the company "Data Mining R Us." Your client is a major luxury automobile manufacturer, Lexcedes. They have come up with a brand-new model called the "Chimera" and they want to target the car for young, filthy rich individuals. Besides having their own company databases, Lexcedes purchased a large collection of databases containing historic information about people, their attributes, and what they buy. They want to use data mining to help sell their new model.

Describe in detail a comprehensive step-by-step data mining procedure you would follow if you were given this task. Make sure that your answer reflects the situation stated above (in other words, do not give a generic answer). State your assumptions.

Reference no: EM132335087

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