Major issues in the attention marketplace

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Reference no: EM133018454

In the Excellent presentation pertaining to the BRAVE Attention Token, we listened to why blockchain based attention monetization can alter current market dynamics in the traditional web-2.0 sector. Please answer the following questions with respect to the Brave browser, BAT token and the attention economy. Link to the paper is here: https://basicattentiontoken.org/static-assets/documents/BasicAttentionTokenWhitePaper-4.pdf

a) What are the major issues in the attention marketplace (list atleast 4 of them) and explain why you would think these are major issues?

b) The authors state "The reality remains: user attention is valuable, but it hasn't been properly priced with an efficient and transparent market system." How in your opinion have the BAT Token and the BRAVE browser tried to solve this problem?

c) The BAT token is yet another token amongst a multitude of more than 50000 tokens, and is tradeable on most exchanges. If BAT and BRAVE browser were the real problem solver by now it would have been the most used browser by far - but it isn't...in reality. Brave has only a 0.05% market share among browsers. (https://kinsta.com/browser-market-share/)

What would be your critique for such a design of a browser with an in built token ecosystem, why do you think this business model falls short, if it falls short of solving a large problem

Reference no: EM133018454

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