Major factors that influence consumer buying behavior

Assignment Help Management Theories

Reference no: EM131895375

Marketing Management

Assignment One

Milton Friedman:

States that there is only one social responsibility that organizations have and that is to use its resources and engage in activities designed to increase profits. Therefore, there is no need for corporate social responsibility as the organizations main goal is profit-making.

With this view organizations have four responsibilities.

1. Discuss the four responsibilities in their orders.

2. Discus at least four major factors that influence consumer buying behavior.

Assignment Two

What are your views on the targeting of Products to children in today's world? Aside from your personal views, discuss the issue of targeting to children from two traditional perspectives:

1. First that of a brand manager who is responsible for the profitability of a child- oriented product, and,

2. Second from the view point of an ethicist.

Imagine what each of these parties might say about the practice of targeting products to children.

Requirements / Additional information Assignments.

Color print is acceptable for figures, headings, and subheadings (MS-Word). The margin format must be according to the Normal style on MS-Word.

Length: maximum 6 pages strictly, excluding title page, executive summary, content page, bibliography and appendices. Any additional page, beyond the stipulated limit will not be marked.

Reference no: EM131895375

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Reviews

len1895375

3/10/2018 1:31:13 AM

The Unit looks at the overview of Marketing, consumer needs and wants. The Product mix, Social Responsibility, Ethics, Consumer Behavior, Consumer Purchase decision process, Psychological influences, socio-cultural influences, Organizational buyer, Implementation – obtaining resources, Marketing communication, Marketing Communication process, Integrated Marketing Communication. All efforts will be made to visit the corporate world. 3. UNIT STRACTURE 1×4 hour seminar per week. The sessions will consist of lecture material, group discussions, case studies and experiential exercises. Students will be expected to undertake weekly reading and participate fully in the class activities. This module is designed as a course for one semester of 13 weeks duration.

len1895375

3/10/2018 1:31:05 AM

AIM OF THE COURSE FOR THE FULL-TIME STUDENTS The aim of the course is to provide potential future marketing managers with an introduction and the important role marketing communication plays in assisting companies to achieve their objectives. OBJECTIVES OF THE COURSE When you have completed the unit you will be able to: ? Relate Marketing theory to marketing practice. ? To demonstrate Marketing’s interrelationship with other functions in an organization. ? Explain the need to be socially responsible in formulating marketing strategies for implementation. ? Practice communication skills-verbal, written and audio-visual thinking. ? Promote creative thinking. ? Promote independent learning.

len1895375

3/10/2018 1:31:01 AM

Criteria for evaluation of Case study (ies): ? Poor presentation, spelling and grammar will attract heavy penalties. ? All written work should be preferably typed. ? Hand written work will not be accepted. ? Marks will be deducted for late submission. ? Work written in pen and pencil will not be accepted. ? A high standard of written work is accepted. ? Students must ensure that the case /studies assignment are free of typographical spelling, referencing and grammatical errors. ? It is very important to apply theory to the practical problems posed by the studies.

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