Major factor that affects life cycles

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Reference no: EM132011705

1. In health care, a major factor that affects life cycles is:

A. demographics.

B. technology.

C. reimbursement.

D. All of these are correct.

2. True or False? The value a brand gives a company through associations made by a consumer is referred to as its brand equity.

True

False

3. True or False? A hospital owns clinics, a freestanding laboratory, a surgi-center, and an ambulance company. All of these are under one name of the health system. This hospital follows a multiproduct branding strategy.

True

False

4. Intuitive Surgical has entered the market with a robotics surgical device. In the growth stage of the life cycle, it has decided to:

A. generate primary demand.

B. utilize all three strategies.

C. target different market segments for usage of its device.

D. lower prices.

5. True or False? A health system buys physician practices in many different regions and several smaller hospitals. It lets each entity retain its own name. This organization is following a reseller strategy.

True

False

6. There is one product life cycle that has only two stages: introduction and decline. Which of the following is that life cycle?

A. Fashion

B. High learning

C. Fad

D. Low learning

7. When a manufacturer of proton beam therapy publishes a magazine showing articles and stories of patients whose diseases have been treated with great results using this technology, this is a strategy to create:

A. primary demand.

B. secondary demand.

C. skimming.

D. differentiation.

Reference no: EM132011705

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