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Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: 1. Describe the product by analyzing its customer value equation it offers in terms of the four utilities of customer value. 2. Explain how the marketing process will be applied to the promotion of the product you've selected. How would you develop, execute and measure a campaign for this product? 3. Applying your knowledge of the four p's of the marketing mix, describe how you would apply the segmentation, targeting, and positioning (STP) approach to market the product, and how you might incorporate the Customer Relationship Management (CRM) philosophy into your marketing program. 4. Analyze and explain the major environmental factors and trends in those countries that might affect sales of the product? 5. Who are currently the largest customers of that product in the home market, and who would be its likely customers abroad? 6. Analyze the competition of the product category in the foreign market you've identified. Describe the nature of competition in that product category. 7. Describe the U.S. and international ethical marketing considerations.
General employees need to be taught to recognize and assess risks in ways that are relatively easy to understand. Describe six risk concepts (that is questions that a risk manager will ask when assessing risk) which will apply to the risk of most t..
Briefly describe the basic types of third party logistics (3PL) organizations. Identify some of the best practices that leading companies using 3PLs have embraced.
What will you do to increase the chances of getting your legislation passed?
Explain the ramifications of Sarbanes-Oxley act in short run. Provide specific examples to support your response.
There has been a new surge of mergers and acquisitions (M and A) in the last several years. Why is this? In the past, why have so many not been successful?
Industrial engineer has become very important in an organisation.The scope of industrial engineer has widened as markets today have increased from local, national to international levels and hence, the role of industrial engineer has been constantly ..
Look at the attached Entity Matrix. Will that class be enough to change physician behaviour so that physicians will enter their own patient orders into a computer system?
Why are incoterms important in international trade?, Discuss the risks that an exporter faces when dealing on open account, Explain the risk management process and the importance of reporting and communication in this process.
Do you think it is important for Carter Cleaning Company to have a formal grievance process? Why or why not??
Demand for a popular athletic shoe is nearly constant at 800 pairs per week for a regional division of a national retailer. What is the reorder point? What is the cycle time?
Be sure to understand the business process methodology used in this lesson. Using the Internet, briefly research business process methodologies and locate an alternative business process methodology from the one presented in the lesson.
Analyze the ways in which managers could use the Federal Register to determine the single most significant challenge associated with its use, and how managers could address that challenge. Provide specific examples to support your response.
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