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Major electronics and appliances retail store

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Reference no: EM132319339

You are a senior manager in a major electronics and appliances retail store. The store has branches across Australia, and in Asia and Europe. Sales have been falling for over a year now. (You can guess why, can't you?)

You are attending a board meeting where the problems with the current strategy of the company are being discussed.

"So, customers aren't responding to price matching and they don't seem to care about excellent service, so what now? Just close up shop? New ideas are needed.

What is your 'killer idea' to counter the drift from bricks-and-mortar retail to online?

Reference no: EM132319339

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