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Major difference between a wholesaler and a broker

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Question 1) The Amazon's brick-and mortar department stores idea is incredibly competitive, especially with Walmart. Amazon physical store idea will mostly carry items like clothing, households, and electronics. What pricing strategy did amazon likely follow when they decided to launch the product department stores. Explain your answer.

Question 2) Define push and pull strategies with 2 pros and 2 cons for each strategy. Explain to Amazon how Amazone could use each of the strategies to expand its new experiment of large brick and-mortar- department stores. Support your answer with relevant examples.

Question 3) Amazon is discussing about using the different distributors for brick and mortr-department stores. Explain the 3 possible distribution channels they might be using. Describe the major difference between a wholesaler and a broker.

Question 4) Amazon followed the new product/service development process. Please list the steps and identify the step Amazon is at currently. Explain your reasoning.

Question 5) Amazon might be using different promotion mix to reach out their target customers. List three (3) basic goals of promotion for Amazon? For each of these three (3) goals, give a specific promotions example of how the goal might be accomplished.

Reference no: EM133210803

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