Major cultural differences between organisational culture

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Reference no: EM132858515

INTERNATIONAL BUSINESS

BioNature is a multinational corporation in Australia that manufactures and distributes organic cosmetics both within Australia and abroad. The headquarters is situated in Brisbane, Australia. You were recently appointed to the position as country manager for China. Upon your arrival in China, you realized that many intercultural communication problems are facing by the organisation.

a. Organisations often fail to identify major cultural differences between organisational culture and the culture of the new business location. As a country manager, identify and discuss FOUR (4) major intercultural challenges which organisation can come across while expanding their business in a new geographical location.

Reference no: EM132858515

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