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1. Describe the major components of the promotional mix and how the healthcare organization might use these in its promotional plan.
2. Define secondary data and describe how they are used in the planning process. Identify at least two sources of secondary data that might be useful to a healthcare marketer/planner.
3. Healthcare planners/marketers typically examine the external environment as part of the planning process. Identify and discuss at least four components of the external environment that a healthcare planner/marketer would include as part of his or her environmental analysis.
4. Compare and contrast secondary data and primary data. What are the advantages and disadvantages of each?
5. Define and describe a marketing audit. If you were conducting a marketing audit for your organization, what might you include?
Elucidate how scarcity of resources influences this market and describe the choices stakeholders are forced to make.
The West Oak Park community decided to build a playground with a fair market value of $350,000. The assessment rate is 40% and the property tax rate is 7.5%. Find the property tax due for 2013.
What is the smallest integer-valued annual compound interest that will result in an investment tripling in value in less than or equal to 12 years?
Explain how each barrier can foster either monopoly or oligopoly. What barriers, if any, do you feel give rise to monopoly that will allow the government to become involved to protect consumers?
You are Chair of the Federal Reserve Board. In your meeting with the Federal Open Market Committee, the committee unanimously votes to increase the money supply using open market operations (OMOs). During the press conference after the meeting a repo..
Suppose a country has total GDP (Y) = $10 trillion, consumption = $7 trillion, government spending = $3 trillion, investment = $2 trillion, and taxes = $1.7 trillion. What is the level of net exports or balance of trade? What is the level of private ..
Gertrude Kelp owns three boats that participate in commercial fishing for fresh Pacific salmon off the coast of Alaska. As part of her business she hires a captain and several crew members for each boat. While Gertrude usually catches a significant n..
What is the difference between a change in supply and a change in quantity supplied?
What is the maximum amount of good Y that can be purchased if X and Y are the only two goods available, and individual income is $600, Px=15 Py=10, and they are already purchase 30 units of good X?
To counteract an economic contraction, the Federal Reserve (the Fed) often attempts to stimulate the economy by reducing interest rates. Describe the five-step process that starts with an increase in the money supply and ends with an increase in GDP...
A mathematical approximation called the rule of 70 tells us that the number of years that it will take something that is growing to double. Elucidate how long will it take Mexico's real GDP per person to reach the level that the United States was at..
Suppose that one firm is the only employer of a certain labor service (i.e., the firm is a monopsonist). Assume its MRPL is given by L= 11 w and the labor supply is L = W. What is the wage paid and the number of labor hours hired by the profit maximi..
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