Major components of marketing research

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Reference no: EM132272236

1. What are the three key responsibilities of a marketing manager?

2. What are the major components of marketing research?

3. What steps should you follow to collect information for marketing research?

4. What are the 4P’s?

5. What are some other important factors beyond the 4P’s?

6. How can one “segment” the market? Why is segmentation important?

7. What is marketing strategy?

8. When dealing with “marketing reality,” what are the three questions that need to be addressed?

9. Why would a company need to forecast sales?

Reference no: EM132272236

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