Major components of an effective mission statement

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Please answer each part of each question in APA style. I have placed

screen shots at the bottom of the page with information from the book.

Please also use other sources.

1. Explain the relationship between strategic management and competitive advantage for firms. How can a firm achieve sustained competitive advantage? Apply these concepts to Barnes and Noble (what is their strategy and competitive advantage). (4+ paragraphs minimum).

2. Identify and the five basic functions of management, and describe each function. What is the outcome for a company when these functions are performed effectively? What is the outcome when these functions are not followed or performed effectively? (5+ paragraphs minimum).

3. List and define the major components of an effective mission statement. Use the following companies: Coca-Cola and IKEA. (4+ paragraphs

Reference no: EM131103425

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