Major characteristics that influence consumer behaviour

Assignment Help Operation Management
Reference no: EM132234988

Your Aunt Susan Uppendown is a farmer who owns a piece of land near Palmerston North that has some stunning views, with cliffs over a river below. Susan wants to use the property for an adventure tourism business, offering bungy jumping, abseiling, climbing and base-jumping activities. Susan thinks that anyone aged between 18 and 22 years old will be a likely customer and is all set to design the business around that assumption. However, you know that there are many factors other than just age that influence buyer behaviour.

a) Explain the FOUR major characteristics that influence consumer behaviour.

b) Discuss THREE specific factors (other than age) that might influence whether people will be likely to be interested in Susan's proposed adventure tourism business. Ensure you include examples related to the scenario.

Reference no: EM132234988

Questions Cloud

Different skin color-gender-sexual orientation : What is the connection between having a different skin color, gender, sexual orientation or faith and organization effectiveness?
Challenge in developing new products with present culture : One of the key strategic issues is the challenge in developing new products with the present culture. Is the key strategic concern for the company.
How do demographic factors impact all of us : How do demographic factors impact all of us, and as a result, marketers' strategies? Think of specific examples of how changing demographic factors affect.
Innovation concept map : Create a concept map illustrating the organization's innovative progression that led to its success.
Major characteristics that influence consumer behaviour : Explain the FOUR major characteristics that influence consumer behaviour.
How much of your personal feeling should you share : BU450 The challenge for this chapter presents a case of a manager who must implement several unpopular changes that he/she does not agree with and that come on.
The company standards of excellence mandate : The company’s standards of excellence mandate that it serves only the freshest, highest-quality seafood.
Orthodox management principles : He has achieved so much on the basis of what has been seen as novel principles that go against orthodox management principles.
Prepare journal entries for crane for revenue arrangement : Prepare the journal entries for Crane for this revenue arrangement in 2017, assuming Crane receives payment when installation is completed

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd