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Major characteristics of a good mission statement

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At the moment, Ahmad Supermarket does not have a mission statement. One strategist proposed this mission statement for Ahmad Supermarket: "Our mission is to provide the biggest on savings and value across fresh, groceries and general merchandise along with the right shopping experience to our customers every time." Evaluate the mission statement according to the major characteristics of a good mission statement given by a textbook. Is this mission statement a good one? Justify your answer.

Reference no: EM132988743

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