Major changes globally in their markets-industry structures

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Both Ford and Phillips Electric have faced major changes globally in their markets and industry structures with the emergence of new competitors, new markets and new technologies. Historically both companies pursued a multi-domestic approach to managing their global operations but have had to adapt given new circumstances. Compare the two companies’ responses to these developments and why one seems to be more successful in making the transition to a transnational approach.

Reference no: EM13696605

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