Major area of consideration in manufacturer pricing decision

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1. Distributors and dealers who offer extremely low prices but little if any service to customers are engaging in a practice called:

a. segmented marketing

b. specialty retail discounting

c. vertical marketing

d. franchise discounting

e. free riding

2. What is not considered to be a major area of consideration in a manufacturer's pricing decision:

competitive consideration

internal cost consideration

target market considerations

channel considerations

all are considered important considerations

3. According to Lee (2004) Which of the following would NOT be consistent with his JIT rules of thumb?

A. Do not develop collaborative relationships with suppliers and customers in order to make it easier to assert power in the channel.

B. Provide continious data on changes in suplpy and demand.

C. Ensure the logistics systems can react to unexpected needs.

D. All the above are consistent with Lees recommended Rules of Thumb

4. When the United pit crew employees fix their own problems and shorten their time cycle, which step of the control process is demonstrated?

Correct problems and reinforce success.

Set standards.

Maintain open communication.

Compare performance with standards.

Measure performance.

5. As discussed in your notes, distributor tatical-level activities dealing with freight and inventory include all of the following except:

order picking in an efficient manner

loading inventory for outbound transportation

unloading freight from inbound transportation

determining the location and amount of equipment and space needed in the manufacturing process

all of the above are tatical-level decisions

Reference no: EM132243542

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