Maintains strong culture based on commitment to quality

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Reference no: EM131465842

Nelson & Son's Construction, a home construction, remodeling, and repair firm from Colorado, values creative marketing and maintains a strong culture based on a commitment to quality work and "green" building practices. Even in the current down economy, Nelson has increased its marketing budget. The company also has arranged to do a mini-series on easy, "green" home improvement projects for a local TV station. Nelson & Son's Construction is exhibiting the qualities of which type of company?

a. sociotechnical

b. proactive

c. "built to last"

d. prospector firm

e. entrepreneurial

Reference no: EM131465842

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