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Maintaining brand equity in the future

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Reference no: EM133246192

1. Suppose the company is exploring the launch of a new extension of its most popular product.

a. What type of product extension would you suggest?

b. What role would this new extension play in the portfolio?

c. What are your recommendations on how this new extension should be named and aligned in the portfolio?

2. What are the challenges that the brand currently faces in building or maintaining brand equity in the future?

3. What are your recommendations toward strengthening the brands in the portfolio?

Reference no: EM133246192

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