Maintaining a strong company culture

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Clearwater Electronics has a strong organizational culture that is demonstrated by high employee engagement. HR has played a vital role in perpetuating that culture, starting with recruiting applicants who share the company's beliefs, understand the organizational strategy, and work hard. However, knowing that the only constant is change, the HR department continually monitors employees' engagement and behaviors. Why is assessing employees' views of the company important in maintaining a strong company culture?

1) Assessing what employees talk about helps identify potential problems, which can then be addressed before they get serious.

2) Knowing what employees' views are on a continual basis allows the company to identify those who do not fit into the culture.

3) If employees are positive about what the company stands for, they will be more positive, more productive, and more open to change.

4) What employees think is often how the company is perceived from the outside as well.

Reference no: EM133025775

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