Reference no: EM133401156
Chapter 1.
What is a cross-cultural analysis that isolates the SRC influences and maintain vigilance regarding ethnocentrism.
What is the three factors necessary to achieve global awareness.
Define and discuss the idea of global orientation.
Chapter 3:
Why should we study geography in international marketing?
Why should we study a country's history?
The marketer "should also examine the more complex effect of geography on general market characteristics, distribution systems, and the state of the economy." pls Comment.
The world population pattern is shifting from rural to urban areas. Discuss the marketing ramifications.
Discuss how your interpretations of Manifest Destiny and the Monroe Doctrine might differ from those of a native of Latin America.
Chapter 4:
Discuss the three cultural change strategies a foreign marketer can pursue.
Why is "Culture pervasive in all marketing activities."
"Members of a society borrow from other cultures to solve problems that they face in common." What does this mean? What is the significance to marketing?
Outline the elements of culture as seen by an anthropologist. How can a marketer use this cultural scheme?
Suppose you were asked to make a cultural analysis for a potential market. What would you do? pls Outline the steps and comment briefly on each.
Chapter 5:
"More than tolerance of an alien culture is required; there is a need for affirmative acceptance of the concept 'different but equal.'" Elaborate.
Suggest some cautions that an individual from a relationship-oriented culture should bear in mind when dealing with someone from an information-oriented culture.
Discuss how a P-time person reacts differently from an M-time person in keeping an appointment.
What are the three ethical principles that provide a framework to help distinguish between right and wrong? Explain.