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Koji's penetration of other overseas markets has also been impressive. In Asia, its market share has risen to 60 per cent from about 50 per cent. In China, it is expanding production of cameras six-fold by adding production of Advanced Photo System cameras there. That move is expected to strengthen its position in the APS market in Japan, the US and Europe-the countries to which the cameras will be exported.
Questions
1. What does the concept of strategic windows mean to a ?rm like Koji? How is it tackling the need to maintain overlapping strategic windows?
2. Does Koji have a competitive strategy plan? If you feel that it does, what is that plan? If you feel that it does not have such a plan, explain your reasoning.
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